I think through the minimalism of this picture, the designer targets a broad audience of people who are not educated about architecture. Because of the lack of detail in the top half of the picture, the eye is immediately drawn to the complexity of the building at the bottom. The simplicity implies that the focus should not be on the specific details of the building design, but on the overall effect of the whole building. If it were aimed at other designers or architects, the emphasis might be more on the details and the image would not be so simple. This picture is for the greater public.
Picture Link:
http://weandthecolor.com/wp-content/uploads/2013/03/ARCHITECTURE-Brazil-Funda%C3%A7%C3%A3o-Iber%C3%AA-Camargo-Poster-Design-by-Andr%C3%A9-Chiote.jpg
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